Cruelty free makeup is the topic on everyone’s lips. The term ‘cruelty free’ is part of the animal rights movement and, put simply, means that the product and its ingredients were not tested on animals. We’ll talk you through cruelty free makeup and why it’s such a hot topic in the world of beauty.
What Is Cruelty Free Makeup?
Cruelty free makeup is makeup which has not been tested on animals anywhere down the production line, from the ingredients to the finished products.
Companies often test on animals in order to determine their safety for human application when developing a new product. With new ingredients being regularly formulated in laboratories, it’s necessary to test each new ingredient to ensure that they’re safe for humans, so many companies turn to animal testing.
Our Beauty Editor, Katie is a true animal-lover and is always on the lookout for cruelty free makeup brands.
‘My Pug, Sonny is the absolute love of my life and it breaks my heart to think of someone testing products on him. That’s why I’m so passionate about cruelty free makeup and prefer to use products knowing that no animals were harmed.’
Each year in the United States, over 100 million animals are tested on and killed for animal testing, which is why people are so passionate about finding cruelty-free alternatives.
What Are The Alternatives To Animal Testing?
There are many alternatives to animal testing, including:
- Using certified-safe ingredients
- Cell Culture Testing
- Human Tissue Testing
- Human Volunteers
Why Are Some Brands Cruelty Free And Others Not?
In order to sell products in China, it is a legal requirement for the products to have been tested on animals. This means that the cruelty free companies have pledged not to sell their products in China, so they therefore aren’t legally required to test on animals.
What’s The Difference Between Cruelty Free Makeup And Vegan Makeup?
You’d be forgiven for thinking that cruelty free and vegan are the same thing, however, this isn’t the case.
Cruelty free is the term which refers to products which haven’t been tested on animals at any point in their production, but may still contain animal derivatives such as beeswax, milk and honey. Whereas vegan products contain absolutely no animal by-products including cholesterol, gelatin, collagen, carmine and lanolin.
Just because a product is labelled cruelty free as opposed to vegan, this doesn’t mean any animals have been harmed during the production.
Cruelty Free Brands At Lookfantastic
Some of our favorite cruelty free makeup brands at lookfantastic include: