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The Only Human Keratin That Can Heal Your Hair Forever

Reverse a lifetime of damaged hair with Virtue®’s Alpha Keratin 60ku®, the first and only human keratin that’s clinically proven to repair and strengthen all hair types and textures.


Dr. Luke Burnett, a retired US Army Colonel was working in regenerative medicine when he found a way to extract keratin from ethically sourced human hair. Enter: Alpha Keratin 60ku®, which is identical to the keratin that makes up 90% of our hair; our hair recognizes it as its own, repaving damage to make stressed strands whole again.


It’s in every Virtue product, and it’s clinically proven to give you stronger, healthier hair in as few as five uses. Virtue products are also vegan and cruelty free, as well as paraben, gluten, sulfate, and phthalate free. It’s time you had your best hair humanly possible.


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Virtue

Do you suffer from dry and damaged hair that no hair product on the market has managed to fix? If so, Virtue is the brand for you. This genius, science-led haircare brand uses the most recent innovations in hair technology to make groundbreaking products that will change your beauty routine forever. From hair masks to shampoos, hair serums to styling creams, Virtue has the restorative hair product to keep your hair looking its very best.

Virtue's products contain Alpha Keratin 60ku™, a form of human keratin that is normally used to regrow tissue and heal burn wounds and other battlefield injuries, but the scientists at Virtue have also found that it is extremely effective at repairing hair. Alpha Keratin 60ku™ is taken from samples of ethically-sourced human hair, which is why our bodies recognize it and accept it as our own. This genius protein adheres to any damaged hair strands and fills them in to transform the hair, making it stronger, shinier, and healthier overall. For the first time ever, we have the ability to completely repair hair damage after the fact.

At lookfantastic, we have a fantastic selection of Virtue's very best hair care products for you to choose from. Whether you're looking to add volume and bounce to your hair, repair severe damage, or give your hair some texture and style, we have the perfect Virtue product for you. For frequent travelers who want to avoid packing full-sized products in their hold luggage, we also have several of Virtue's most popular products in handy travel sizes, so your hair can stay strong and shiny wherever you are in the world.