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Do you suffer from dry and damaged hair that no hair product on the market has managed to fix? If so, Virtue is the brand for you. This genius, science-led haircare brand uses the most recent innovations in hair technology to make groundbreaking products that will change your beauty routine forever. From hair masks to shampoos, hair serums to styling creams, Virtue has the restorative hair product to keep your hair looking its very best.

Virtue's products contain Alpha Keratin 60ku™, a form of human keratin that is normally used to regrow tissue and heal burn wounds and other battlefield injuries, but the scientists at Virtue have also found that it is extremely effective at repairing hair. Alpha Keratin 60ku™ is taken from samples of ethically-sourced human hair, which is why our bodies recognize it and accept it as our own. This genius protein adheres to any damaged hair strands and fills them in to transform the hair, making it stronger, shinier, and healthier overall. For the first time ever, we have the ability to completely repair hair damage after the fact.

At lookfantastic, we have a fantastic selection of Virtue's very best hair care products for you to choose from. Whether you're looking to add volume and bounce to your hair, repair severe damage, or give your hair some texture and style, we have the perfect Virtue product for you. For frequent travelers who want to avoid packing full-sized products in their hold luggage, we also have several of Virtue's most popular products in handy travel sizes, so your hair can stay strong and shiny wherever you are in the world.

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