Virtue

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Do you suffer from dry and damaged hair that no hair product on the market has managed to fix? If so, Virtue is the brand for you. This genius, science-led haircare brand uses the most recent innovations in hair technology to make groundbreaking products that will change your beauty routine forever. From hair masks to shampoos, hair serums to styling creams, Virtue has the restorative hair product to keep your hair looking its very best.

Virtue's products contain Alpha Keratin 60ku™, a form of human keratin that is normally used to regrow tissue and heal burn wounds and other battlefield injuries, but the scientists at Virtue have also found that it is extremely effective at repairing hair. Alpha Keratin 60ku™ is taken from samples of ethically-sourced human hair, which is why our bodies recognize it and accept it as our own. This genius protein adheres to any damaged hair strands and fills them in to transform the hair, making it stronger, shinier, and healthier overall. For the first time ever, we have the ability to completely repair hair damage after the fact.

At lookfantastic, we have a fantastic selection of Virtue's very best hair care products for you to choose from. Whether you're looking to add volume and bounce to your hair, repair severe damage, or give your hair some texture and style, we have the perfect Virtue product for you. For frequent travelers who want to avoid packing full-sized products in their hold luggage, we also have several of Virtue's most popular products in handy travel sizes, so your hair can stay strong and shiny wherever you are in the world.

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Products

  • VIRTUE Recovery Discovery Kit 3 x 60ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $45.30
  • VIRTUE Full Shampoo 240ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $38.00
  • VIRTUE Polish Un-Frizz Cream Travel Size 57ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $20.00
  • VIRTUE Perfect Ending Split End Serum Travel Size 0.6 oz

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $20.00
  • VIRTUE Smooth Conditioner 200ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $40.00
  • VIRTUE Smooth Shampoo 240ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $38.00
  • VIRTUE Restorative Treatment Mask 150ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $66.00
  • VIRTUE Restorative Treatment Mask Travel Size 50ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $30.00
  • VIRTUE Full Conditioner 200ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $40.00
  • VIRTUE Full Discovery Kit 3 x 60ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $45.30
  • VIRTUE One for All 6-in-1 Styler Cream 120ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $32.00
  • VIRTUE Full Shampoo Travel Size 60ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $15.00
  • VIRTUE Scalp and Hair Kit

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $90.00
  • VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $18.00
  • VIRTUE Volumizing Mousse 5.5 oz

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $36.00
  • VIRTUE Polish Un-Frizz Cream 120ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $40.00
  • VIRTUE Smooth Shampoo Travel Size 2 oz

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $15.00
  • VIRTUE Smooth Conditioner Travel Size 57ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $16.00
  • VIRTUE Recovery Conditioner 200ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $40.00
  • VIRTUE Smooth Discovery Kit 3 x 60ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $45.30
  • VIRTUE Recovery Conditioner Travel Size 2 oz

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $16.00
  • VIRTUE Refresh Dry Shampoo Travel Size 51g

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $16.00
  • VIRTUE Refresh Exfoliating Scalp Treatment 150ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $90.00
  • VIRTUE Volumizing Primer 150ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $36.00
  • VIRTUE Recovery Shampoo 240ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $38.00
  • VIRTUE Texturizing Spray 140g

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $36.00
  • VIRTUE Purifying Leave-in Conditioner 150ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $30.00
  • VIRTUE Refresh Topical Scalp Supplement 60ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $46.00
  • VIRTUE Curl Shampoo 60ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $15.00
  • VIRTUE Texturizing Spray Travel Size 2.3 oz

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $18.00
  • VIRTUE Smooth Conditioner - Professional Size

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $86.00
  • VIRTUE Curl Conditioner 60ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $16.00
  • VIRTUE Healing Oil 1.7 oz

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $42.00
  • VIRTUE Finale Shaping Spray Travel Size 2 oz

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $18.00
  • VIRTUE Recovery Shampoo Travel Size 2 oz

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $15.00
  • VIRTUE Full Conditioner Travel Size 2 oz

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $16.00
  • VIRTUE Curl Defining Whip 156g

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $36.00
  • VIRTUE Recovery Shampoo - Professional Size

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $69.00
  • VIRTUE Recovery Conditioner - Professional Size

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $86.00
  • VIRTUE Refresh Dry Shampoo 128g

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $32.00
  • VIRTUE Smooth Shampoo - Professional Size

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $69.00
  • VIRTUE Curl Conditioner 200ml

    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift)
    Virtue Recovery Shampoo And Conditioner Travel Duo (Free Gift) Worth $31.00

    $31 Virtue gift

    Free Virtue Recovery Shampoo And Conditioner Travel Duo (worth $31) when you spend $60 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $40.00