Lookfantastic USA

Shop the Range

My Hair My Canvas Collection

Versatile, playful vegan haircare to empower self-care and self-expression.

SHOP NOW

Replenishing Moisture Collection

Infuse your moisture-starved locks with outstanding manageability, shine and texture to achieve a youthful and healthy look. Best for dry and brittle hair.

SHOP NOW

Restructuring Bond Repair Collection

Easily re-bond, rebuild and seal the hair cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%, thanks to our exclusive Caviar Bond Enforcing Technology. Best for weak or damaged hair.

SHOP NOW

Multiplying Volume Collection

For Thicker, More Voluminous Hair. Our first luxury haircare collection inspired by skin-plumping technology that nourishes and restores your hair’s natural fullness for supremely voluminous hair.

SHOP NOW

Smoothing Anti-Frizz Collection

For Luxuriously Smooth Hair. Containing our Climate Shield Complex, a proprietary technology that controls the level of moisture that the hair accepts from the surrounding environment, to help keep strands smooth, soft and less frizzy for up to 72 hours.* *Based on a clinical study with use of Shampoo, Conditioner & Blowout Butter

SHOP NOW

Infinite Color Hold Collection

For Lasting, Vibrant Color & Youthful-Looking Shine. Formula helps to replenish the natural lipid layer of the hair for better moisture and pigment retention. Clinically proven to deliver lasting vibrancy and shine for up to 70 days.* *With use of Caviar Infinite Color Hold Shampoo, Conditioner & Dual-Use Serum vs. untreated hair

SHOP NOW

About Alterna

Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

SHOP NOW