Shop the Range
My Hair My Canvas Collection
For Healthy, Effortless-Looking Hair. 100% Vegan Formula helps improves moisture retention & smooth the cuticle to add bounce, shine & strength.
Replenishing Moisture Collection
For Healthier, More Youthful-Looking Hair. Hydrates moisture-starved hair for improved manageability, softness, shine and texture.
Restructuring Bond Repair Collection
For Deeply Repaired, Virgin-Like Hair. Formulated with our new and exclusive Caviar Bond Enforcing Technology, that helps rebond, rebuild and seal the cuticle for up to10 washes. Clinically proven to reduce breakage and split ends by up to 99%. *Based on a clinical study using the CAVIAR Anti-Aging Restructuring Bond Repair regimen vs. untreated hair
Multiplying Volume Collection
For Thicker, More Voluminous Hair. Our first luxury haircare collection inspired by skin-plumping technology that nourishes and restores your hair’s natural fullness for supremely voluminous hair.
Smoothing Anti-Frizz Collection
For Luxuriously Smooth Hair. Containing our Climate Shield Complex, a proprietary technology that controls the level of moisture that the hair accepts from the surrounding environment, to help keep strands smooth, soft and less frizzy for up to 72 hours.* *Based on a clinical study with use of Shampoo, Conditioner & Blowout Butter
Infinite Color Hold Collection
For Lasting, Vibrant Color & Youthful-Looking Shine. Formula helps to replenish the natural lipid layer of the hair for better moisture and pigment retention. Clinically proven to deliver lasting vibrancy and shine for up to 70 days.* *With use of Caviar Infinite Color Hold Shampoo, Conditioner & Dual-Use Serum vs. untreated hair
Since 1997, Alterna has helped to set the trend in “alterna-tive” luxury haircare. We believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury haircare and styling, we have always been about purity and innovation inspired by skincare science.
Our formulas are enriched with active botanical ingredients and free of added parabens, SLS/SLES and synthetic color. Proven to visibly transform strands after just one use, our potent blends restore the fiber for healthier, more youthful-looking hair.
Alterna is proud to renew and refine its commitment to clean beauty as we bring a new generation of transformative haircare to market with My Hair. My Canvas. It embodies our clean beauty philosophy with new 100% vegan formulas and innovative packaging with 50% post-consumer recycled plastics.SHOP NOW