About the Brand

Known globally as the Neck-Xperts, PRAI Beauty pride themselves on helping skincare lovers understand why using specifically created products for the most forgotten areas is so important. PRAI have a solution for all your targeted skincare needs. Whether you want to disguise feathering lip lines, smooth deep-set décolletage creases or reduce the appearance of fine lines and wrinkles, they have developed a complete collection of products to help lift, firm, brighten and tighten your skin. The undisputed hero of the range, the Throat & Decolletage Creme, is packed full of shea butter, hyaluronic acid and Sepilift, and with one selling every 60 seconds, is an international bestseller. PRAI Beauty is proud to be 100% cruelty free and support animal foundations around the world.



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PRAI Beauty is known globally as the Neck Authority because of its focus on the neglected part of a skincare routine, the neck. Its product range specializes in remedies formulated to treat the signs of aging, and PRAI Beauty strives to help women understand the importance of using particular products for those forgotten areas.

Founded by Cathy Kangas, PRAI Beauty was established with women over fifty at the heart of their ethos. Cathy noticed that major beauty brands were ignoring this demographic when it came to their marketing campaign and products. PRAI Beauty is now a beauty brand that encompasses women of all ages and prioritizes a love for animals. As Cathy is a board member for the Humane Society of the United States, she felt it of great importance to ensure her cosmetic brand offered only cruelty-free products.

PRAI Beauty has three key collections that each boast their own properties, Ageless, 24K Gold, and Platinum. Their pièce de résistance, the jar that catapulted the brand's success, is the PRAI Beauty Ageless Throat & Decolletage Creme. By enriching the moisturizer with hyaluronic acid and Sepilift™ technology, this anti-aging neck cream can see results in just seven days.

As the PRAI Beauty neck cream sells one pot every sixty seconds, there must be something that this inclusive brand is doing right. Shop the PRAI Beauty range today at LOOKFANTASTIC, an official stocklist in the US.
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