Alterna

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Since 1997, Alterna Products have set a high standard for hair care products. Using ingredients that help to naturally build strength and radiance, Alterna hair care delivers amazing products in easy-to-use packages. Alterna haircare products are pioneer's in new hair care technology such as Enzymetherapy, which improves your hair's ability to absorb a product's beneficial active ingredients. These formulas use high quality ingredients the whole way through. The product developers at Alterna have avoided ingredients that could damage the hair, skin, or environment.

If you want your hair to look beautiful , you need to give it the nourishment it needs to look its best. Alterna Products offer a full line of care, treatment, and styling products to take your hair's appearance to the next level. These products combine cutting-edge research with high-quality ingredient selections, allowing you to feel confident in the care that your hair is receiving.

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  • Alterna Caviar Anti-Aging Replenishing Moisture Shampoo and Conditioner 16.5 oz (Worth $132)

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $104.00
    $67.60
  • Alterna Caviar Anti-Ageing Replenishing Moisture Priming Leave-In Conditioner 5 fl. oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $32.00
    $20.80
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-in Treatment Mousse

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $45.00
    $29.30
  • Alterna Caviar CC Cream 5.1oz (Worth $58)

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    5.0 Stars 1 Reviews
    MSRP: $42.00
    $27.30
  • Alterna Bamboo Abundant Volume Conditioner 8.5 oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $22.00
    $5.50
  • Alterna Caviar Replenishing Moisture Treatment Hair Masque 161g

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $45.00
    $29.30
  • Alterna Caviar Anti-Aging Replenishing Moisture Conditioner 16.5oz (Worth $66)

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $52.00
    $33.80
  • Alterna Caviar Professional Styling Rapid Repair Spray

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $30.00
    $19.50
  • Alterna Caviar Anti-Aging Seasilk Volume Shampoo (250ml)

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $34.00
    $22.10
  • Alterna Caviar Miracle Multiplying Volume Hair Mist 4.8 oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $30.00
    $19.50
  • Alterna Caviar Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $38.00
    $24.70
  • Alterna Caviar Multiplying Volume Conditioner 16.5oz (Worth $66)

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $52.00
    $33.80
  • Alterna Caviar Anti-Aging Smoothing Anti-Frizz Shampoo 8.5 oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $34.00
    $22.10
  • Alterna Caviar Anti-Aging Replenishing Moisture Conditioner 8.5oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $34.00
    $22.10
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Masque

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $45.00
    $29.30
  • Alterna Caviar Professional Styling Luxe Creme Gel

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $30.00
    $19.50
  • Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 8.5 oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $34.00
    $22.10
  • Alterna Caviar Replenishing Moisture Milk 5.1 oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $32.00
    $20.80
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner - 16.5 oz (Worth $66)

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $52.00
    $33.80
  • Alterna Caviar Multiplying Volume Shampoo 16.5oz (Worth $66.00)

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $52.00
    $33.80
  • Alterna Caviar Replenishing Moisture CC Cream 100ml

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $29.00
    $18.90
  • Alterna Caviar Smoothing Anti-Frizz Shampoo and Conditioner 16.5 oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $104.00
    $67.60
  • Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 6.7oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $30.00
    $19.50
  • Alterna My Hair. My Canvas. City Slay Shielding Hairspray 7.4oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
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    MSRP: $29.00
    $18.90
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
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    MSRP: $34.00
    $22.10
  • Alterna Caviar Professional Styling Rapid Blowout Balm

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
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    MSRP: $30.00
    $19.50
  • Alterna My Hair My Canvas Universal Gloss Kit (Worth $42.00)

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
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    MSRP: $26.00
    $16.90
  • Alterna Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
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    MSRP: $38.00
    $24.70
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Heat Protection Spray

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $32.00
    $20.80
  • Alterna Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter 5.0 oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
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    MSRP: $34.00
    $22.10
  • Alterna Caviar Professional Styling Sea Salt Spray

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
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    MSRP: $30.00
    $19.50
  • Alterna My Hair. My Canvas. Any Way Texture Spray 5.0oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
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    MSRP: $28.00
    $18.20
  • Alterna My Hair. My Canvas. Shine On Defining Foam 5.0oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
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    MSRP: $28.00
    $18.20
  • Alterna Caviar Infinite Color Topcoat Shine Spray 4.2 oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
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    MSRP: $32.00
    $20.80
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Protein Cream

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $37.00
    $24.10
  • Alterna Caviar Anti-Aging Smoothing Anti-Frizz Conditioner 8.5 oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
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    MSRP: $34.00
    $22.10
  • Alterna Ten Perfect Blend Shampoo 8.5 oz

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift) Worth $8.00

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    MSRP: $60.00
    $39.00
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo

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    5.0 Stars 1 Reviews
    MSRP: $34.00
    $22.10
  • Alterna Caviar Professional High Hold Hairspray 7.4 oz (Worth $34)

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
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    MSRP: $30.00
    $19.50
  • Alterna My Hair. My Canvas. Soaring High Volumizing Blowout Mist 5.0oz

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    MSRP: $28.00
    $18.20
  • Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 16.5oz (Worth $66)

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
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    MSRP: $52.00
    $33.80
  • Alterna Caviar Style Satin Rapid Blowout Balm

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser 0.85oz (Free Gift)
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    MSRP: $30.00
    $7.50