About PUR

Beauty, PÜR & Simple

Recognized globally as The Complexion Authority, PÜR prioritizes using multitasking, good-for-your skin ingredients in the form of easy-to-use, functional complexion products that deliver PÜR and proven results.

PÜR has redefined the clean beauty space with skincare-infused products that accentuate your natural born beauty through multitasking beauty essentials. We are PÜR Beauty. Our skincare and makeup collections are free from the 10 most toxic ingredients often found in beauty products. PÜR products are always cruelty free, vegan, gluten free, paraben free, talc free, petrolatum free and mineral oil free.


Offering multi-tasking, mineral-based makeup and skincare, PÜR Cosmetics is a kind-to-skin, kind-to-planet brand that encourages instant and long-term beautifying benefits. Its clean beauty ethos includes vegan and cruelty-free formulas that help to transform the complexion from lackluster to radiant with a selection of skin-loving actives like vitamin C.

Discover the brand’s best-sellers with our hand-picked favorites at LOOKFANTASTIC, including the coveted 4-in-1 Love Your Selfie Longwear Foundation and Concealer, a medium-to-full coverage matte foundation designed to visibly bur blemishes and create a flawless-looking base. Set this in place with the 4-in-1 Pressed Mineral Make-up, a pressed powder that encourages a smooth, airbrushed effect, enriched with hydrating ingredients such as shea butter to prevent dry and flaky textures. Browse the superfood-fueled skincare line to support your beauty regime, from the Go with the Glow Niacinamide Drops to the Joystick Exfoliating Deep Pore Cleanser, PÜR has you covered.