About the Ordinary

The Ordinary is a brand that is specialized in materials chemistry and biochemistry with integrity. Integrity in the functional beauty is rare, but The Ordinary was created to be in its most humble and true form. Its offering is pioneering, not just in the technologies it uses, but also its honesty and integrity.


The Ordinary is a skin care brand dedicated to providing effective formulations and solutions to everyday skin issues. 

Drawing on unique technologies from the wider DECIEM brand, The Ordinary Skin Care is made up of a collection of The Ordinary skin care products that offer targeted care for your complexion and skin health. Bestselling products include the 100% Organic Cold-Pressed Rose Hip Seed Oil, Hyaluronic Acid 2% + B5 and the Lactic Acid 5% + HA 2%, all of which are made with the finest ingredients to ensure your skin receives each ingredients full benefits. 

The Ordinary skin care products are also made with no chemical nasties, making them free from parabens, mineral oil, and sulphates

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