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With innovative and unique products and packaging that literally pops out of the screen, theBalm is a cosmetic company you should know about. Founded in 2004 with the ideology that makeup should inspire you to do what you love and to "look damn good while you are doing it".

This exactly is what their products do. All of their cosmetics have been meticulously created to be timeless, versatile, and always perfect. Each product in the beautiful range has been formulated with rich colors, triple-milled pigments, and anti-aging ingredients to ensure that you look your absolute best at all times. Better yet, theBalm is entirely dedicated to creating premium cosmetics that won't break your bank. All of the products are paraben-free, talc-free, and, most importantly, cruelty-free.

If you are looking for an eyeshadow that stands out from the crowd, then theBalm's AUTOBALM PIC PERF is a must-buy. This is an eight-pan eyeshadow palette containing a primer and seven sexy shades that can create a subtle daytime look and a bold, glamorous night-time look. theBalm also has a range of expertly crafted mascaras, such as the 'Scuba mascara', which accentuates lashes to the max, and is also waterproof.

LOOKFANTASTIC is proud to be an official US stockist of theBalm cosmetics.
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