Content Writer3 years ago

Happy New Year, beautiful!

New Year, new you may seem like a tiring saying, but you are literally a newer person than you were in December.

Your skin cells regenerate every two or three weeks, so you’re coming into the year with a literal fresh start. But what does it mean to ‘look’ better for us at lookfantastic? We’re focusing on how beauty, and the beauty industry, is more than skin deep.

What it Means to ‘Look’ Better and Being Beautiful

When we say we want to look better, we’re not just talking about the ‘perfect’ regimen or newest brands. We’re talking about how our love of beauty affects the planet, how certain ingredients affect our skin, and how cultural differences and backgrounds can lead to different skincare needs that all fall under one category: being beautiful.

And if beauty works from the inside out, that means the first thing we’re looking at is our products.

A Hard Look At Our Products

We’ll be doing ingredient-focused articles so that you know exactly what’s in your skincare routine and won’t be left in the dark. As your destination for beauty, we’ll keep you on the up and up on the latest in clean beauty, what clean beauty entails, and the insider’s guide to ethical skincare.

What’s In Store for 2020

So what’s next for 2020? Here’s some beautiful sneak peeks!

GRWH: Regimens of Your Favorite Beauty Icons
- Ever wonder how Carrie Bradshaw looked flawless after an all-nighter? Our estheticians and experts can give you the 411 on what your favorite TV and movie idols use for their daily skincare routine in “Get Ready With Her”. (Psst, our first feature is Carrie Bradshaw with insights from our own beauty enthusiast and freelance writer)
History of Beauty
- From brand foundings to models to new formulas, we’ll be your recap queen in the history of the beauty industry once a month!
  - Kicking off the new year, we’re looking into the history of bath bombs to celebrate bubble bath day!
Her Take: Influencer Features
- That’s right, we’re letting our lookfantastic ambassadors tell you what’s their favorite products each month from their beauty hauls and shelfies! Skip FOMO and stay in the know on vetted products!
Ingredient 101
- Get the scoop on ingredients that make your skin glow, and how they work in the products you love! Speaking of, keep your eyes peeled for Dr. Dennis Gross content in the future!

Resolutions & Regimens: The Best for You

Our beauty enthusiasts are looking for the best beauty solutions for all of you, inclusive of all skin, hair, and body types, so that no one is left behind in feeling beautiful. That’s our resolution for 2020, including you in the skincare conversation by having a platform for all beauty concerns this year and onward!

Keep your eyes peeled for more hair care articles for all hair types, and with the brands you love like Alterna!

Are you guys ready for 2020? Let's keeping looking fantastic!

Schané Flowers

Content Writer

A beauty enthusiast by heart and a plant lover, I'm always looking for the latest and greatest in skincare and beauty, especially clean and organic! I think everyone's entitled to high quality skincare at any budget, and I'm always on the lookout for what's new in the industry be it tips, tricks, or products!