An entrepreneur with a personal connection to skincare, Phoebe Song keeps things clean and real with Snow Fox, a beauty brand keeping ingredients and global impact in mind.
Q: So we’ve heard you have a chronic skin disorder, and that has led to you to founding Snow Fox?
A: Yes. After being diagnosed with Rosacea Type 2, I realized most skincare brands at the time don’t help with prevention and retention of moderate to severe skincare concerns.
Roaseca affects 16 million people in the world, including those misdiagnosed with psoriasis for its similarity in symptoms. The cause of rosacea is the having double the amount of surface bacterial tissue, or ‘face mites’, but lacking the immune system to actively fight against it.
Q: We didn’t know that! What about the fox logo inspiration?
A: That fox is actually based off of a portrait in my office! I’m passionate about the environment and of minimizing the waste cycle the beauty industry participates in. Arctic foxes, like the one in the portrait, are fragile and fading but are still beautiful. Protecting the environment is one of the many reasons that Snow Fox’s packaging is recyclable.
Q: You mentioned that most brands don’t focus on prevention and retention, can you elaborate on that?
A: Yes, absolutely. With the popularity of big multi-step regimens, we’re in an age of product overuse. You don’t need all those steps if you have a concentrated selection of products that work. With Snowfox, every formula we create is to solve skin problems first, and have the goal being that we created a solution. That’s why our sheet masks are packed with ingredients like Blue Eygptian Lotus and Japanese Cherry Blossom.
Q: We’re learning a lot from you! Even at Lookfantastic, we’re always gaining new information as beauty experts. On that note, you’ve also taught a class about sheet masks, which are one of your brand’s best-selling products.
A: Yes, and yes! I taught a masterclass about sheet masks. A sheet mask is supposed to be an intensive treatment step, like an application amplifier. But you also have to be on the lookout for the mask materials! Our sheet masks are bleach-free and 100% organic cotton, which isn’t common in the beauty industry. Cotton isn’t meant to be pure-white. If your sheet mask is white, there was a bleaching process in creating the mask to get it to that process.
We also use recyclable aluminum foil pouches, and our facilities run on 50% renewable energies at extra cost. Our bottles are made with recyclable PET, which costs less energy to recycle than glass and stays out of the waste chain for longer. We’re not another trendy beauty brand, we’re here to provide the best skincare solutions for sensitive skin, and for skin concerns of many types.
Make sure to shop Snow Fox on their brand feature page here at Lookfantastic.com!