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What is L.O.V.? The 411 on Our Latest Brand Addition

What is L.O.V.? The 411 on Our Latest Brand Addition
Schané Flowers
Content Writer4 years ago
View Schané Flowers's profile

Early 2000 jokes aside, L.O.V. is one of our latest new brands on site! So what's the story behind our latest addition? Here's our deep dive into a brand that literally tells you to L.O.V. yourself.

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Europe Origins, Global Impact

L.O.V. is a German brand that launched in 2016 by Cosnova Beauty. Does that name sound familiar? That's because Cosnova is also the company behind the brands Essence and Catrice. Not only is it a sister brand, but they also care about the environment as well. L.O.V. does not test on animals, does not commission testing on animals, and ensures that their suppliers certify the same standards like a PETA triple threat. And it doesn't hurt your wallet either, as L.O.V. is affordable for everyone (including you!) to buy online and in-store!

High Quality

One thing that makes L.O.V. cosmetics stand out is the level of staying power and impact their products have. From eyeliners to blushes to lipsticks, these products ensure that your perfect look lasts far longer than the standard makeup brands.

Their luxuriously formulated makeup products are designed to be high-performing for everyday wear with feel-good benefits for your skin.  Which, for anyone who's heard, is a must for makeup in 2019. Their collection of beauty must-haves are specifically formulated for eyes, lips and face, with no compromises in ingredients, quality, performance or transparency.


Have you ever had  a makeup product that worked well, but sounded Let's be honest, very few people want a makeup kit that sounds like a Starbucks order or a breakup song. With L.O.V. you get affirmations instead of spicy, and products are exactly what they say they are. You get GAME CHANGERS, SHE. E. O. and other products that empower you to seize the day like you should.

Don't wait till our Labor Day  Sale ends to try this new brand and get you some L.O.V., because you deserve it.

Schané Flowers
Content Writer
View Schané Flowers's profile
A beauty enthusiast by heart and a plant lover, I'm always looking for the latest and greatest in skincare and beauty, especially clean and organic! I think everyone's entitled to high quality skincare at any budget, and I'm always on the lookout for what's new in the industry be it tips, tricks, or products!