Learn about the Advanced Night Repair and all things Estee Lauder in our brand launch blog!
Innovation in Marketing
Estée Lauder, the world’s first female entrepreneur, founded her company in 1946 armed with four products and an unshakeable belief that “Every woman can be beautiful.” From launching a beauty empire, to inventing the world’s first serum in 1982 (then called Night Repair), she has inspired women everywhere.
To announce the brand’s arrival at an upscale department store, Estée sent out elegant white cards with gold lettering to inform the store’s customer list that she would be offering a free cream-based powder with every purchase. Within two days, the entire stock was sold out—and the beauty industry’s “gift with purchase” marketing concept was born. Fast forward to now, the brand continues her legacy of creating the most innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances.
So what’s the first collection of products coming to our site?