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FoundHER: The Story Behind Mrs. Estée Lauder

FoundHER: The Story Behind Mrs. Estée Lauder
Schané Flowers
Content Writer3 years ago
View Schané Flowers's profile

Discover how Mrs. Estée Lauder, the female founder of the prestige beauty brand that today still bears her name, used passion, perseverance and creativity to change the face of the cosmetics industry.

Estée Lauder: A Brand By Any Other Name

Photo Credit: Estée

Josephine Esther Mentzer was born and raised in New York City. The name Estée was a variation of her nickname, Esty.

Her interest in beauty was sparked in high school when her Hungarian uncle came to live with her family and created velvety skin creams, first in the kitchen, then in a laboratory in a stable out back.


From her uncle, Estée not only learned how to concoct the wonderful creams but also how to apply them to women’s faces.

What Women Want

Estée had innate instincts for what women wanted. She believed you had to touch the consumer and show the results on her face and explain the products. That was the start of the Company’s personal High-Touch service.

Decades before social media became mainstream, Estée ran word-of-mouth campaigns. Her oft-repeated mantra was “Telephone, Telegraph, Tell a Woman.” She believed that women who liked her products would spread the word.


Stunning Skin Tips

With good genes in having an eye for skincare and regimens, here are some tips from the brand for stunning skin with Estée Lauder!

The Skincare Routine for Flawless Skin

Starting with clean skin in the morning, smooth and hydrate your skin by gently massaging in a few drops of Advanced Night Repair all over your face and neck. Follow up with Estée Lauder Perfectionist Pro Multi-Defense UV Fluid SPF45 with 8 Anti-Oxidants, which will hydrate and refresh skin with its potent mix of anti-oxidants. Using your ring finger, tap Estée Lauder Revitalizing Supreme+ Global Anti-Aging Cell Power Eye Balmunder your eyes.

To help keep the glow going, be sure to protect and hydrate the skin with Advanced Night Repair every evening after cleansing, followed by a moisturizer or night creme. Last but not least, pamper yourself once a week with an Advanced Night Repair Concentrated Recovery PowerFoil Mask, which provides a surge of moisture-boosting hyaluronic acid and the brand's proven ChronoluxCB™ technologies.

Don’t forget to shop Estée Lauder here at LOOKFANTASTIC, one of Estée Lauder’s authorized retailers!

Schané Flowers
Content Writer
View Schané Flowers's profile
A beauty enthusiast by heart and a plant lover, I'm always looking for the latest and greatest in skincare and beauty, especially clean and organic! I think everyone's entitled to high quality skincare at any budget, and I'm always on the lookout for what's new in the industry be it tips, tricks, or products!