The Ordinary Serums

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An essential step in your skincare regime, serums deliver high concentrations of active ingredients, nutrients and vitamins, absorbing into the skin quickly to offer optimal benefits.

The Ordinary offer a selection of serums, enriched with active ingredients, to target a range of skincare concerns. From hydrating hyaluronic acid serums, to balancing niacinamide, brightening vitamin C and resurfacing retinols, this collection epitomises simple, yet efficacious skincare, enabling you to build a routine tailored to your individual needs. Shop now and discover the serum that’s right for you:

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What Serums Do The Ordinary Offer:
The Ordinary offer a wide range of serums that combine hero skincare ingredients to enhance their benefits. The potent formulas feature minimal ingredients, true to the brand’s simple yet efficacious ethos. Choose from the brand’s serum library to help target a variety of skin concerns. Rejuvenate skin with anti-ageing serums such as Granactive Retinoid* 2% Emulsion, help clarify with formulas like Niacinamide 10% + Zinc 1% and illuminate the skin with brightening boosters like Alpha Arbutin 2% + HA. The serums feature varying concentrations of active ingredients, suitable for all tolerance levels from those new to active ingredients, to experienced skincare enthusiasts.

How Many Serums Can You Use at Once?
The Ordinary recommends combining no more than three serums in one skincare regime to minimise the risk of reactivity. Combine a serum featuring an active ingredient such as retinol, niacinamide, vitamin C or acids with Hyaluronic Acid 2% + B5 or 100% Plant-Derived Squalane.

How to Combine Serums
If you wish to combine multiple vitamin C serums, peptides retinoids or direct acids, it is best to use them on alternate evenings and to wait until your skin has developed tolerance to avoid the risk of irritation. You could incorporate the Buffet Serum and Granactive Retinoid 2% Emulsion as part of your anti-ageing skincare routine, supported by 100% Plant-Derived Squalane. For hydration support opt for Amino Acids + B5, 100% Plant-Derived Squalane or Hyaluronic Acid 2% + B5. The brand’s Niacinamide 10% + Zinc 1% is great for helping to combat congestion and blemishes. To fortify skin with antioxidants, choose Pycnogenol 5% and EUK 134 0.1%.

How to Apply The Ordinary Serums
To apply The Ordinary serums, pat 2-3 drops of serum onto the skin after cleansing, before applying your moisturiser.

What Serums Do The Ordinary Offer:
The Ordinary offer a wide range of serums that combine hero skincare ingredients to enhance their benefits. The potent formulas feature minimal ingredients, true to the brand’s simple yet efficacious ethos. Choose from the brand’s serum library to help target a variety of skin concerns. Rejuvenate skin with anti-ageing serums such as Granactive Retinoid* 2% Emulsion, help clarify with formulas like Niacinamide 10% + Zinc 1% and illuminate the skin with brightening boosters like Alpha Arbutin 2% + HA. The serums feature varying concentrations of active ingredients, suitable for all tolerance levels from those new to active ingredients, to experienced skincare enthusiasts.

How Many Serums Can You Use at Once?
The Ordinary recommends combining no more than three serums in one skincare regime to minimise the risk of reactivity. Combine a serum featuring an active ingredient such as retinol, niacinamide, vitamin C or acids with Hyaluronic Acid 2% + B5 or 100% Plant-Derived Squalane.

How to Combine Serums
If you wish to combine multiple vitamin C serums, peptides retinoids or direct acids, it is best to use them on alternate evenings and to wait until your skin has developed tolerance to avoid the risk of irritation. You could incorporate the Buffet Serum and Granactive Retinoid 2% Emulsion as part of your anti-ageing skincare routine, supported by 100% Plant-Derived Squalane. For hydration support opt for Amino Acids + B5, 100% Plant-Derived Squalane or Hyaluronic Acid 2% + B5. The brand’s Niacinamide 10% + Zinc 1% is great for helping to combat congestion and blemishes. To fortify skin with antioxidants, choose Pycnogenol 5% and EUK 134 0.1%.

How to Apply The Ordinary Serums
To apply The Ordinary serums, pat 2-3 drops of serum onto the skin after cleansing, before applying your moisturiser.

How to Apply The Ordinary Hair Serum
Marrying the brand’s scientific expertise with haircare innovation, the brand’s Multi-Peptide Serum for Hair Density features a concentrated formula, designed to support hair density and promote a healthy-looking finish. Combining a multitude of fortifying technologies such as a REDENSYL™ complex, BAICAPIL™ complex and AnaGain™, alongside revitalising peptide complexes Procapil™ and CAPIXYL™. High-Solubility Caffeine stimulates the scalp to support healthy growth.

Marrying the brand’s scientific expertise with haircare innovation, the brand’s Multi-Peptide Serum for Hair Density features a concentrated formula, designed to support hair density and promote a healthy-looking finish. Combining a multitude of fortifying technologies such as a REDENSYL™ complex, BAICAPIL™ complex and AnaGain™, alongside revitalising peptide complexes Procapil™ and CAPIXYL™. High-Solubility Caffeine stimulates the scalp to support healthy growth.