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Enhance the look of blonde or high-lifted hair with Pureology Perfect 4 Platinum Shampoo, a ZeroSulfate formula that expertly cleanses and softens while optimizing color retention.
Specially formulated for color-treated hair, the strengthening, salt-free shampoo will cleanse away impurities without stripping color, and fortify fragile strands to leave locks with enhanced shine, radiance and resilience. Lightly moisturizing and detangling, it will leave high-lifted hair with a fresh, healthy and lustrous appearance.
Free from sulfates and salt.
Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
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