About Rituals

Seeking to treasure even the smallest moments in life, Rituals’ vision of beauty is one of simply feeling good. Founded by in 2000, the Amsterdam-based brand brought together a team of master perfumers to create unique fragrances for the home and body. Drawing inspiration from the mindfulness and wisdom of Asian cultures, the brand pledges to care for wellbeing and the world that we all share. Striving for a sustainable future, they utilise clean, natural ingredients and are committed to making their packaging refillable, recyclable or made of recycled materials. Discover the best-selling Ritual of Sakura, The Ritual of Jing and shop the full collection at LOOKFANTASTIC.