The London Look

Rimmel’s extensive range is kept bang up-to-the-minute as it translates the look of London into new shades, products, packaging and advertising. But however creative and fashion-forward, Rimmel products are always easy to use, versatile and accessible, designed to encourage experimentation and self-expression.


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Since its founding in 1834, Rimmel London has dominated the beauty industry for near two centuries! Rimmel London's extensive collection of products are accessible, inclusive, and affordable and have a luxurious quality to maximize and enhance your beauty.

Whether it's their iconic mascara or their go-to Match Foundation, Rimmel London encourages us to be bold with our beauty, push boundaries, and experiment with our looks! Their wide-ranging collection of cosmetic products has you covered for every step of your make-up routine; from illuminating eyeshadows to daring eyeliner or mesmerizing lip, Rimmel London's professional products are essential.

Made with high-quality ingredients, you can count on Rimmel London's cosmetic products to last throughout the day, no matter the weather, no matter the occasion; you can rely on Rimmel to keep your look perfected through anything! Whether you want a drastic self-reinvention with make-up or you want to enhance your features naturally, you can depend on Rimmel London products to deliver.

Loved globally by famous faces and all who use make-up, Rimmel London is a successful brand because of its innovative formulas and its unique products that work to make you feel beautiful in your own skin. Express yourself today with Rimmel London.

LOOKFANTASTIC is an official stockist of Rimmel London products, available for delivery across the US.
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