About the Brand

About the Brand

A unique mix of fashion, innovation and inspiration, Redken provides both salon professionals and consumers the ultimate professional edge. For over 50 years, Redken has provided salon professionals and consumers with innovative products in hair care, styling, haircolor (in-salon only), and men’s.
Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers.
Redken does over 100 shows per season at Fashion Week and has had a 10 year partnership with the world-renowned fashion editorial stylist, Guido.Redken also is the color choice of Celebrity Colorist, Tracey Cunningham. Tracey is colorist to many of the biggest names in Hollywood.

Get the Look

1. Prep hair for styling using Redken Pillow Proof Blow Dry Express Treatment Cream Primer.

2. Take a one-inch sections of hair and use a tapping motion with the flat iron as you manipulate the section into an S pattern as the flat iron is applied over it.

3. Repeat across all sections. To make hair look effortlessly tousled, alternate the direction of your S pattern between the sections.

4. Apply Redken Fashion Work 12 versatile working spray to set your style in place.