Redken was founded in 1960 by Paula Kent, who would revolutionize the professional hair care industry forever. Paula’s dedication to science and her determination to succeed is what helped to make the brand so successful today.
In 1968, Vidal Sassoon was hired to tour for Redken, giving the brand a true cult-status. Always looking to push her brand; Paula introduced science and business lessons to hairdressers in order to highlight the importance of using the correct hair care, taking Paula well on her way to being named among the ‘Top Fifty Women Business Owners’ by working woman magazine.
In 1993, Redken was purchased by L’oreal, truly putting the brand on the map and one year later, Redken had a major identity overhaul. Now named ‘Redken 5th Avenue’, the brand is repositioned as a trendsetting fashion brand, used and loved by professionals and celebrities and used backstage at Fashion Week around the world.
Today, Redken is a hugely popular and influential hair care brand, with products available in 43 countries around the world and 9 million annual google searches.
Redken has a huge collection of hair products at LookFantastic, including; shampoo, conditioner, treatments, styling products and blow dry products and each product has been specifically designed to repair, protect and nourish the hair using high-performance, scientifically proven blends.
The Color Extend Magnetics Shampoo has been formulated to maintain and protect the vibrancy of colored hair. Fortified with Amino-Ions and Redken’s Interlock Protein Network, the lightweight formula expertly cleanses and strengthens hair from root to tip, to leave you with smooth, soft hair that’s incredibly shiny.
Redken’s High Rise Volume Lifting Shampoo injects life into fine, flat hair for incredible volume. The formula works to gently cleanse the hair while improving body, texture and fullness, to leave you with silky soft, manageable hair with a mirror-like shine.
Redken’s Diamond Oil Deep Facets masque deeply nourishes the hair with replenishing oils for a long-lasting shine. The blend of Camelina, Coriander and Apricot oils deeply penetrate the hair to detangle, improve manageability and promote exquisite shine.