About the Brand

A unique mix of fashion, innovation and inspiration, Redken provides both salon professionals and consumers the ultimate professional edge. For over 50 years, Redken has provided salon professionals and consumers with innovative products in hair care, styling, haircolor (in-salon only), and men’s.
Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers.
Redken does over 100 shows per season at Fashion Week and has had a 10 year partnership with the world-renowned fashion editorial stylist, Guido.Redken also is the color choice of Celebrity Colorist, Tracey Cunningham. Tracey is colorist to many of the biggest names in Hollywood.


Get the Look

1. Prep hair for styling using Redken Pillow Proof Blow Dry Express Treatment Cream Primer.

2. Take a one-inch sections of hair and use a tapping motion with the flat iron as you manipulate the section into an S pattern as the flat iron is applied over it.

3. Repeat across all sections. To make hair look effortlessly tousled, alternate the direction of your S pattern between the sections.

4. Apply Redken Fashion Work 12 versatile working spray to set your style in place.


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Redken was founded in 1960 by Paula Kent, who would revolutionize the professional hair care industry forever. Paula’s dedication to science and her determination to succeed is what helped to make the brand so successful today.                                                                                                        

 In 1968, Vidal Sassoon was hired to tour for Redken, giving the brand a true cult-status. Always looking to push her brand; Paula introduced science and business lessons to hairdressers in order to highlight the importance of using the correct hair care, taking Paula well on her way to being named among the ‘Top Fifty Women Business Owners’ by working woman magazine.                                                                                             

 In 1993, Redken was purchased by L’oreal, truly putting the brand on the map and one year later, Redken had a major identity overhaul. Now named ‘Redken 5th Avenue’, the brand is repositioned as a trendsetting fashion brand, used and loved by professionals and celebrities and used backstage at Fashion Week around the world.                                                                                                                                                                       

Today, Redken is a hugely popular and influential hair care brand, with products available in 43 countries around the world and 9 million annual google searches.

Redken has a huge collection of hair products at LookFantastic, including; shampoo, conditioner, treatments, styling products and blow dry products and each product has been specifically designed to repair, protect and nourish the hair using high-performance, scientifically proven blends.

Color Extend Magnetics Shampoo

The Color Extend Magnetics Shampoo has been formulated to maintain and protect the vibrancy of colored hair. Fortified with Amino-Ions and Redken’s Interlock Protein Network, the lightweight formula expertly cleanses and strengthens hair from root to tip, to leave you with smooth, soft hair that’s incredibly shiny.

Redken High Rise Volume Lifting Shampoo

Redken’s High Rise Volume Lifting Shampoo injects life into fine, flat hair for incredible volume. The formula works to gently cleanse the hair while improving body, texture and fullness, to leave you with silky soft, manageable hair with a mirror-like shine.

Redken Diamond Oil Deep Facets

Redken’s Diamond Oil Deep Facets masque deeply nourishes the hair with replenishing oils for a long-lasting shine. The blend of Camelina, Coriander and Apricot oils deeply penetrate the hair to detangle, improve manageability and promote exquisite shine.

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