Percy & Reed

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Founded by Paul Percival and Adam Reed in 2007, Percy & Reed is an award-winning British haircare brand designed to bring you cutting edge hair care and styling products that guarantee high performance. Initially, Paul and Adam created the brand to share their wealth of knowledge and tricks of the hair trade with everyone. Today, Percy & Reed is renowned globally as a brand that brings the effortless way to perfect hair. Percy & Reed offers a vast collection of hair care products, ranging from shampoos, conditioners, and hair treatments to primers, masks, and serums. These products are designed to add volume and shine, moisturize, strengthen, repair, and color protect your hair, revealing the healthiest tresses. Percy & Reed haircare focuses on developing multi-tasking products that genuinely work and can be used by everyone, whether you have dry, fine, damaged, thick, frizzy, curly, or oily hair.

The secret behind Percy & Reed’s success is their team of leading hairdressers who use their expertise and knowledge to ensure all products are of professional quality and deliver visible results. Some of their best-sellers include the Wonder Balm Hair Primer, the Wonder Conditioner, and the Turn Up The Volume Volumizing Shampoo and Conditioner. Shop the range at LOOKFANTASTIC, the official stockist of Percy & Reed in the US.
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