Paula's Choice

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Paula’s Choice is that the brand was created after a lady - Paula Begoun - spotted a gap in the beauty industry market. Frustrated with her own skin problems she had suffered for years and years, she was seeking scientific reason for each ingredient that featured in a product. It was this that then set Paula Begoun and her team of experts on a mission to create their own skincare line; Paula’s Choice.

The skincare line launched in 1995, where their commitment to quality, effective ingredients continues to be the driving force in creating the brand today. Paula's Choice only use ingredients proven by science to correct skin concerns, including acne and wrinkles. Each product is clinically proven to be non-irritating, 100% fragrance-free, dye-free and never tested on animals.

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  • Paula's Choice PC4Men Soothe + Smooth (88ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    FREE Paula's Choice Gift

    FREE Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Worth $8) when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
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    $33.00
  • Paula's Choice RESIST Anti-Aging Eye Gel

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    FREE Paula's Choice Gift

    FREE Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Worth $8) when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
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    $34.00
  • Paula's Choice The UnScrub 4 fl. oz

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    FREE Paula's Choice Gift

    FREE Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Worth $8) when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
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    $29.00
  • Paula's Choice Resist Pure Radiance Skin Brightening Treatment (30ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    FREE Paula's Choice Gift

    FREE Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Worth $8) when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
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    $36.00
  • Paulas Choice PC4Men Face Wash (177ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    FREE Paula's Choice Gift

    FREE Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Worth $8) when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
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    $16.00
  • Paula's Choice Clear Purifying Clay Mask 3 fl. oz

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    FREE Paula's Choice Gift

    FREE Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Worth $8) when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $29.00
  • Paula's Choice Resist Optimal Results Hydrating Cleanser (190ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    FREE Paula's Choice Gift

    FREE Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Worth $8) when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $19.00
  • Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum (30ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    FREE Paula's Choice Gift

    FREE Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Worth $8) when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $39.00
  • Paulas Choice PC4Men Nighttime Repair (50ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    FREE Paula's Choice Gift

    FREE Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Worth $8) when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $33.00
  • Paula's Choice Resist Youth-Extending Daily Hydrating Fluid SPF 50

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    FREE Paula's Choice Gift

    FREE Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Worth $8) when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $33.00
  • Paulas Choice PC4Men Daytime Protect SPF30 (60ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    FREE Paula's Choice Gift

    FREE Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Worth $8) when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $29.00
  • Paula's Choice Resist Perfectly Balanced Foaming Cleanser (190ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    FREE Paula's Choice Gift

    FREE Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Worth $8) when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $19.00
  • Paulas Choice Resist Moisture Renewal Oil Booster (20ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    FREE Paula's Choice Gift

    FREE Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Worth $8) when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $38.00
  • Paula's Choice Resist Daily Smoothing Treatment with 5% AHA (50ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    FREE Paula's Choice Gift

    FREE Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Worth $8) when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $33.00
  • Paula's Choice Resist Anti-Aging Serum Matte Foundation 1 fl. oz (Various Shades)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    FREE Paula's Choice Gift

    FREE Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Worth $8) when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $35.00