Paula’s Choice is that the brand was created after a lady - Paula Begoun - spotted a gap in the beauty industry market. Frustrated with her own skin problems she had suffered for years and years, she was seeking scientific reason for each ingredient that featured in a product. It was this that then set Paula Begoun and her team of experts on a mission to create their own skincare line; Paula’s Choice.
The skincare line launched in 1995, where their commitment to quality, effective ingredients continues to be the driving force in creating the brand today. Paula's Choice only use ingredients proven by science to correct skin concerns, including acne and wrinkles. Each product is clinically proven to be non-irritating, 100% fragrance-free, dye-free and never tested on animals.