Paula's Choice

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Paula’s Choice is that the brand was created after a lady - Paula Begoun - spotted a gap in the beauty industry market. Frustrated with her own skin problems she had suffered for years and years, she was seeking scientific reason for each ingredient that featured in a product. It was this that then set Paula Begoun and her team of experts on a mission to create their own skincare line; Paula’s Choice.

The skincare line launched in 1995, where their commitment to quality, effective ingredients continues to be the driving force in creating the brand today. Paula's Choice only use ingredients proven by science to correct skin concerns, including acne and wrinkles. Each product is clinically proven to be non-irritating, 100% fragrance-free, dye-free and never tested on animals.

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  • Paula's Choice PC4Men Soothe + Smooth (88ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    Paula's Choice Gift

    Free Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
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    MSRP: $33.00
    $26.40
  • Paula's Choice CLINICAL 1% Retinol Treatment (30ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    Paula's Choice Gift

    Free Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
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    MSRP: $58.00
    $46.40
  • Paula's Choice Resist Pure Radiance Skin Brightening Treatment (30ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    Paula's Choice Gift

    Free Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
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    MSRP: $36.00
    $28.80
  • Paula's Choice Resist Perfectly Balanced Foaming Cleanser (190ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    Paula's Choice Gift

    Free Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    MSRP: $19.00
    $15.20
  • Paulas Choice PC4Men Nighttime Repair (50ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    Paula's Choice Gift

    Free Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    MSRP: $33.00
    $26.40
  • Paulas Choice PC4Men Daytime Protect SPF30 (60ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    Paula's Choice Gift

    Free Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    MSRP: $29.00
    $23.20
  • Paulas Choice PC4Men Face Wash (177ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    Paula's Choice Gift

    Free Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    MSRP: $16.00
    $12.80
  • Paula's Choice Skin Balancing Oil-Reducing Cleanser (237ml)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    Paula's Choice Gift

    Free Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    5.0 Stars 1 Reviews
    MSRP: $18.00
    $14.40
  • Paula's Choice Resist Anti-Aging Serum Matte Foundation 1 fl. oz (Various Shades)

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    Paula's Choice Gift

    Free Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    MSRP: $35.00
    $28.00
  • Paula's Choice Resist Advanced Smoothing Treatment 10% AHA 30ml

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    Paula's Choice Gift

    Free Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    MSRP: $37.00
    $29.60
  • Paula's Choice Water Infusing Electrolyte Moisturizer 50ml

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    Paula's Choice Gift

    Free Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    $42.60
  • Paula's Choice OMEGA+ Complex Moisturiser 50ml

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    Paula's Choice Gift

    Free Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    MSRP: $35.00
    $28.00
  • Paula's Choice Clinical Ceramide-Enriched Firming Eye Cream 15ml

    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift)
    Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size (Free Gift) Worth $8.00

    Paula's Choice Gift

    Free Paula's Choice Resist Ultra-Light Super Antioxidant Concentrate Serum Travel Size when you spend $50 on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while stocks last.
    SHOP NOW
    MSRP: $48.00
    $38.40