Shop All Joico Haircare

Shop the Range

Best Sellers

This Summer's Easy Textured Updo Tutorial

Paul's back with a whole new tutorial that's going to shake up legions of fine-haired fans across the country: Once again wielding his magic with Joico's revolutionary new styling wonder, Paul instantly transforms the finest head of hair into three separate 'dos that, until now, were only achievable on thick, full hair. From a head of sexy waves to a red-carpet pony and, finally, a relaxed updo, Paul shows just how crazy-different Hair Shake really is.

SHOP THE LOOK

About Joico Haircare

One of the leaders in salon professional haircare, Joico constantly updates its products to bring you the most innovative and revolutionary techniques and ingredients that the world has known. With patented technology that defines this brand apart from the rest. Joico eat, sleep and breathe beauty, that’s why they aspire to create such top performing products. Joico also cares for the environment and is committed to providing high quality, safe products. They do not participate in animal testing.

Joico
If you're looking for salon-quality haircare, Joico has a huge collection of premium hair treatments, shampoos, conditioners, serums and sprays. Joico's collection is designed to transform dull, damaged or tired locks into the hair of your dreams and their mission is to bring the 'Joi' of healthy hair to everyone.

Founded in California in 1975, Joico is now known around the world for its professional haircare products, using the latest research and innovation to create effective hair treatments that really work. Their innovative home care system has been designed to give you everything you need to recreate salon-quality hair treatments at home, from intense hydrators to brightening shampoos and damage-defying protective hair masques. If your hair is looking tired after years of dyeing and straightening, their overnight nourishing treatment and deep-penetrating reconstructor hair treatment is a lifesaver, and at LOOKFANTASTIC, we're proud to be official stockists.

With over 40 years of innovation, Joico's professional salon-quality product range is the perfect solution for any hair woes. Used by professionals in salons across the world, their innovative hair treatments utilize the very latest technology for incredible results. Designed to provide convenient solutions for all hair types, they have product collections for curly, damaged, dull, heat-treated and dry hair, with an easy to follow haircare regime for everyone.