Moisture Recovery Moisture Recovery for dry, thirsty hair reverses and hydrates difficult to style locks. Shop the Range
Body Luxe Body Luxe for fine, limp hair actively increases volume, body, shine & movement. Shop the Range
K-Pak Color Therapy K-Pak Color Therapy cares for coloured, weakened, distressed hair. Shop the Range
Smooth Cure Smooth Cure for curly, frizzy or coarse hair tames all hair types for up to 72 hours. Shop the Range
Daily Care Daily Care for normal, healthy hair types maintains hair’s health, strength & suppleness Shop the Range
Color Endure Color Endure protects the integrity of hair color for a more vibrant, intense color. Shop the Range
Style & Finish Style & Finish enables you to create any style you desire. Up to level 10 extreme hold. Shop the Range
This Summer’s Easy Textured Updo Tutorial Paul's back with a whole new tutorial that's going to shake up legions of fine-haired fans across the country: Once again wielding his magic with Joico's revolutionary new styling wonder, Paul instantly transforms the finest head of hair into three separate 'dos that, until now, were only achievable on thick, full hair. From a head of sexy waves to a red-carpet pony and, finally, a relaxed updo, Paul shows just how crazy-different Hair Shake really is. Shop The Look
About Joico Haircare One of the leaders in salon professional haircare, Joico constantly updates its products to bring you the most innovative and revolutionary techniques and ingredients that the world has known. With patented technology that defines this brand apart from the rest. Joico eat, sleep and breathe beauty, that’s why they aspire to create such top performing products. Joico also cares for the environment and is committed to providing high quality, safe products. They do not participate in animal testing. Shop All Joico Products