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The brand was created in 1947 by two brothers, David and Eric Aylott, renowned make-up artists to the British film industry. The brothers created the product, the modern false lash, to answer a lack of cosmetic enhancement in the industry. Spotting the opportunity for the wider public, the Aylotts created a brand around their invention and called it Eylure (from Eye Allure). Today, Eylure is respected as a heritage brand with more than 65 years of expertise in lashes.
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