About The Brand
There’s
nothing better than feeling great about yourself as you go about your day — but
our skin is constantly fighting off four external factors that contribute to
aging: pollution, light, climate, and irritants.
Dermatologist
Dr. Loretta Ciraldo has dedicated her life to understanding why our skin ages
and how we can incorporate effective products into a simplified skincare
routine. Through over 40 years of working with patients directly, she’s
designed a realistic set of products with a deep understanding of the
struggles, frustrations, and dreams we all have for our skin. Our company is
female-owned and family-run, with Dr. Loretta’s daughters by her side.
We
want people to feel confident and beautiful as their most authentic selves,
with a routine that’s just a few simple steps. We’re skincare realists that
make products that work (we’ve got the science to prove it!). And most
importantly, we believe in simplified skincare that gives you exactly what you
need and protects you from what you don’t — it’s skincare for the real world.
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