About the Brand


Color Wow (a Federici Brand) is founded on a 25-year history of award-winning beauty product innovation. Our pioneering team, led by founder and CEO Gail Federici, is known for identifying unmet consumer “pain points” and resolving them with inventive, efficacious solutions. From being the first to tame frizz, to brighten blonde and, now, to solve the myriad unaddressed problems of colour-treated hair, we’ve earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products. However, our greatest honour is the life-changing impact our products have on women around the world.

Color WOW

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We know that when your hair looks great, you feel great! That's why lookfantastic has the most amazing selection of Color WOW haircare products, to see that your locks are looking their very best. We love Color WOW, and we know our customers do too. Color WOW is among our most popular haircare ranges, and this is a brand which you know you can trust for the premium quality of the products they manufacture.

Color WOW isn't just about protecting your hair color. We have everything you could need to keep your hair healthy, nourished and with that glossy smoothness we all so desperately desire! Color WOW has you covered for everything you could need, including shampoos, conditioners, volumizing sprays, professional brushes and so much more. Thanks to this amazing lookfantastic collection, you can say goodbye to bad hair days and say hello to the hair you've always dreamt of!

Color WOW really are one of our go-to companies when it comes to haircare. Their expert team has developed a range of products which have been formulated to nourish and hydrate your hair from root to tip, giving it protection against damage and ensuring it stays looking its very best. Thanks to Color WOW, you can now enjoy salon-standard results from the comfort of your own home.

Whatever you need to transform your hair, you'll find it within the Color WOW collection from lookfantastic. Given the extensive nature of this range, you're guaranteed to find your perfect haircare products and believe us when we say your hair will thank you for it! Once you've tried Color WOW you'll wonder how you did without, so banish bad hair days and browse this amazing collection today!

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