Care for and perfect color-treated hair with Color WOW.

Shop the Range

New in: Dream Filter

Breakthrough pre-shampoo spray treatment instantly removes metals and minerals that dull, darken and distort your hair colour. Removes imperfections for picture-perfect colour!

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Shampoo + Conditioners

The first safe, smart, sulphate-free shampoo made without any typical ingredients, found in most shampoos, that make hair dull or cause thinning and hair loss.

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Dream Cocktails

Turn every blow-dry session into a luxe, healthy treatment for your hair. It couldn’t be easier. With heat-activated, leave-in Dream Cocktails, instead of blow-drying the life out of your hair, use this time to restore it by infusing healthy, vital, natural nutrients.

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Root Cover Up

The award winning solution for covering roots and filling gaps! Fast, easy, precise no-mess mineral powder adheres to hair instantly. Cover grey or dark roots. Extend highlights without peroxide. Fill in gaps for thicker, fuller looking hair.

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Dream Coat Range

Finally! Silky straight, frizz-free styles or perfect glossy, crunch-free curls. Breakthrough ultralight Dream Coat sprays totally transform your texture... yet feel like absolutely nothing is on your hair!

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Styling

Award-winning Color Wow stylers are totally new technologies. Every formula treats and helps repair hair during the styling process, so it can be gently coaxed rather than forced into style.

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About the Brand

WE ARE THE BEAUTY PROBLEM SOLVERS

Color Wow (a Federici Brand) is founded on a 25-year history of award-winning beauty product innovation. Our pioneering team, led by founder and CEO Gail Federici, is known for identifying unmet consumer “pain points” and resolving them with inventive, efficacious solutions. From being the first to tame frizz, to brighten blonde and, now, to solve the myriad unaddressed problems of colour-treated hair, we’ve earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products. However, our greatest honour is the life-changing impact our products have on women around the world.

Color WOW

We know that when your hair looks great, you feel great! That's why lookfantastic has the most amazing selection of Color WOW haircare products, to see that your locks are looking their very best. We love Color WOW, and we know our customers do too. Color WOW is among our most popular haircare ranges, and this is a brand which you know you can trust for the premium quality of the products they manufacture.

Color WOW isn't just about protecting your hair color. We have everything you could need to keep your hair healthy, nourished and with that glossy smoothness we all so desperately desire! Color WOW has you covered for everything you could need, including shampoos, conditioners, volumizing sprays, professional brushes and so much more. Thanks to this amazing lookfantastic collection, you can say goodbye to bad hair days and say hello to the hair you've always dreamt of!

Color WOW really are one of our go-to companies when it comes to haircare. Their expert team has developed a range of products which have been formulated to nourish and hydrate your hair from root to tip, giving it protection against damage and ensuring it stays looking its very best. Thanks to Color WOW, you can now enjoy salon-standard results from the comfort of your own home.

Whatever you need to transform your hair, you'll find it within the Color WOW collection from lookfantastic. Given the extensive nature of this range, you're guaranteed to find your perfect haircare products and believe us when we say your hair will thank you for it! Once you've tried Color WOW you'll wonder how you did without, so banish bad hair days and browse this amazing collection today!