About the Brand

About the Brand

Since 1997, Alterna has pioneered “alterna-tive” luxury haircare. We believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury haircare and styling, we have always been about purity and innovation inspired by skincare science. Every Alterna innovation goes through an extensive formulation process, from curating a selection of sustainably sourced, potent raw ingredients, carefully calibrating them into the perfect blend, testing the technology with hairdressers and consumers, to customizing the formulas with an exquisite fragrance signature. Our formulas are enriched with active botanical ingredients and free of added parabens, SLS/SLES* and synthetic color. Proven to visibly transform strands after just one use, our potent blends restore the fiber for healthier, more youthful-looking hair.

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Alterna

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Since 1997, Alterna Products have set a high standard for hair care products. Using ingredients that help to naturally build strength and radiance, Alterna hair care delivers amazing products in easy-to-use packages. Alterna haircare products are pioneer's in new hair care technology such as Enzymetherapy, which improves your hair's ability to absorb a product's beneficial active ingredients. These formulas use high quality ingredients the whole way through. The product developers at Alterna have avoided ingredients that could damage the hair, skin, or environment.

If you want your hair to look beautiful , you need to give it the nourishment it needs to look its best. Alterna Products offer a full line of care, treatment, and styling products to take your hair's appearance to the next level. These products combine cutting-edge research with high-quality ingredient selections, allowing you to feel confident in the care that your hair is receiving.

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