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Keep brassy tones at bay with Theorie Purple Sage Brightening Shampoo, a toning shampoo that cleanses away impurities whilst protecting the color vibrancy of blonde or silver hair.
Enriched with naturally derived ingredients, including Purple Sage, Grape Seed Oil and Keratin, the brightening formula lifts away dirt and grime whilst combatting frizz and neutralising unwanted yellow or brassy tones. The replenishing formula seals in moisture and reverses signs of damage on parched, over-treated hair. Dull, brassy locks are transformed: softer, stronger, radiant.
Saturate hair with this brightening shampoo and work into lather. Rinse thoroughly. For greatest color repairing and conditioning results, use with Purple Sage Brightening Conditioner and adjust frequency of use based on discoloration level.
Aqua (Water), Coco-Glucoside, Sodium Laureth Sulfate, Coco-Betaine, Silk Amino Acids, Helichrysum Stoechas Extract, Ginkgo Biloba Leaf Extract, Salvia Officinalis Extract, Peg-7 Glyceryl Cocoate, Keratin, Citrus Grandis Fruit Extract, Fragrance, Argania Spinosa Kernel Oil, Vitis Vinifera (Grape) Seed Oil, Polyquaternium-10, Octyl Methoxycinnamate, Hydroxypropyl Guar, Phenoxyethanol, Citric Acid, Disodium Edta, Basic Violet 2.
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
I haven't used this shampoo yet. Just got it today! :) I had a question about the shampoo & conditioner of this set. I have naturally blonde hair & wondered do I use this everyday or weekly? I have a Keratin shampoo & conditioner that maybe i should use between using these new ones? Didn't know if it would be bad for my hair using Purple Sage everyday. I rated it now only going by the other reviews on it. If I find it works great on my hair I will give it the highest rating:)
Wed Nov 09 20:10:00 GMT 2016 by
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Thank you for your great review, it is very usefull for me, and also from my past experience I would like to share that I’am using hair care products I have to be honest. I have never felt my hair so soft in my life. Any other shampoo I have ever used it has never felt so soft and silky before. I am very satisfied.
Fri Sep 30 13:16:00 BST 2016 by
This shampoo and conditioner is the most amazing collection I have ever used! Not only does it smell absolutely amazing it keeps my hair the perfect shade of blonde. The fact that it also makes my hair so smooth and soft is just an added bonus!
Thu Sep 29 13:14:00 BST 2016 by
I am thrilled with this product. I ordered yesterday and received this morning in perfectly wrapped condition. My hair is naturally very dark brown and after recently lifting color and lightening it, it has been super brassy. I've been counting down the days to my next hair appointment because it takes a few appointments to achieve the right color when a making a drastic change like mine. It was so brassy it was embarrassing. I used the shampoo and conditioner this morning and wow! I washed with the shampoo (leaving on for 5mins before rinsing) and did the same with the conditioner. I was not even expecting such a drastic change, actually, just hoping there would be some noticeable difference. I would recommend this to anyone with any brassiness!
Tue Jun 28 10:32:00 BST 2016 by
#1 Top Reviewer
After leaving the salon my hair turns so brassy in a matter of days. A friend told me about this new shampoo/conditioner combo and I am in LOVE! I've only been using the 2 products for about 2 weeks now and my hair has done a complete 360! Its vibrant and beautiful! Just the way a blonde should be!
Wed May 11 10:41:00 BST 2016 by
Love love love it! I have about level 8 highlights that turn brass/gold pretty quickly but using this Theorie shampoo 2-3 times per week has kept it super sandy blonde and saved me so much money by not need it toned as often!
Tue May 10 16:24:00 BST 2016 by
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