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Treat your hair to the moisturizing properties of Theorie's Helichrysum Nourishing Shampoo, a gentle yet effective formula that works to cleanse and replenish dry hair that's been damaged by heat styling, over-processing and environmental factors.
Infused with natural ingredients, including pure, antioxidant-rich Helichrysum extract and Ginkgo Biloba, the nurturing shampoo delicately lifts away impurities, penetrating deep within the hair shaft to protect and replenish moisture, shine and vitality. Dry, brittle hair is left feeling strengthened, hydrated and renewed.
Suitable for dry, brittle or over-processed hair. Safe for color and keratin-treated hair.
Apply liberally to wet hair. Lather. Rinse. Nourish. For best results, use with Helichrysum Nourishing Conditioner.
Water (Aqua), Coco-Glucoside, Sodium Laureth Sulfate, Coco-Betaine, Helichrysum Stoechas Extract, Ginkgo Biloba Leaf Extract, Peg-7 Glyceryl Cocoate, Vitis Vinifera (Grape) Seed Oil, Salvia (Sage) Officinalis Oil, Keratin, Octyl Methoxycinnamate, Polyquaternium-10, Hydroxypropyl Guar, Phenoxyethanol, Fragrance (Parfum).
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
I have below shoulder length, stick-straight fine hair ... now thinning due to low thyroid, stress & starting to get older. Highlighted every ~10-12+ wks. I have been looking for a new GENTLE 'Go-To Shampoo' and trying out several mostly high end brands in hopes of finding one that will NOT strip my hair & leave it a tangled mess OR leave it coated with 'something'. This past year I have been noticing breakage mostly towards crown and mid sections in addition to the thinning (double ugh!). So really paying xtra attention to products, treatments and daily care to try & get it back to a healthy state. My previous go-to shampoo has been Aveeno Nourish+Volumize, as this one seems to work better than all of the high-end shampoos I have tried.! Go figure. It's the conditioners that have ALWAYS been the big deal for my hair. I have used Kevin Murphy Hydrate Me Rinse conditioner for years & love it, but the shampoos were too harsh for my hair. I recently have tried the dpue apple cider rinse & spray (LOVE), but this is a 1x per week at most treatment for me & not a regular 'only use' product. Thought I would try this shampoo based on ingredients & reviews. I bought both the shampoo and conditioner. My first time using - WOW, the shampoo is gentle, lathered ok and did not tangle my hair into a mess! Perfect setup for the conditioner. The conditioner was also awesome and really surprised I did not have to use as much, my hair felt super clean (no residue), soft and silky... FINALLY the results I was hoping for YEA!!! Both products have a pleasant 'clean smell' (neither a true natural nor a synthetic smell). The big deal for me is the results (LOVE). I am hopeful that over time these initial WOW results will continue & help to bring my hair back to a healthier state.
Tue Dec 06 19:01:00 GMT 2016 by
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This is my second shampoo from Theorie and love them!! They make my hair so soft and smooth! Very luxurious shampoo that cleans well and makes hair shiny and feel great! Can't wait to try the matching conditioner! The deep conditioner Theorie has is excellent!!
Sat Dec 05 11:30:00 GMT 2015 by
I got this shampoo as a free gift.....maybe otherwise I would have never tried such an expensive shampoo. Thank you folica :) this shampoo is AMAZING. I used it yesterday for the first time, and I am in love. no frizz, smoooooth hair and such a nice smell...my hair feels so good to touch. thank u folica.
Fri Dec 04 08:55:00 GMT 2015 by
I learned of your products at my salon (Another customer brings her own products.) during an appointment. Living in what seems like humidity central, my hair requires lots of work to keep it from being frizzy. As the customer told me about your products, I eagerly wrote down the names of the shampoo and conditioners. I found and purchased them the next day! From the first time I used your products, it was if I had been given new hair!!! I can blow my hair dry, touch it up with a straightener and be out the door! And that is in the summer - no frizz!! I have learned to stock up when I find your product. That's how I discovered your hairspray!! Love it!!! Thank you, thank you for my hair!! My stylist says it is in the best condition EVER! (And it is colored every six weeks, and I use a blow dryer and straightening iron!)
Sun Oct 25 18:50:00 GMT 2015 by
Everyone's hair type is unique, mine is getting dryer and thinner as I age but still a bit frizzy. This shampoo and the Theorie conditioner leaves my hair feeling soft and shiny as though it were 20 years younger! Incredible product, great scents! I use keratin treatments twice a year and color my hair every month and this product does let my hair look stripped or faded. Don't stop making this product, I want to use it forever!
Mon Oct 19 17:57:00 BST 2015 by
MKay, someone absolutely fried my hair a year ago and I've been in recovery ever since. I've tried EVERYTHING from natural remedies to oils and all of the nourishing shampoos. With really longer hair, I was beginning to think that I'd have to cut it. With the first shampoo, I could see a HUGE change. After 1-month of use, the texture is so soft and shiny and it has miraculously helped with the chemical damage and helped to minimalize split-ends. Shampoo and conditioner together work great, just don't put the conditioner near the roots or it will cause limpness. Not a dog, but people are wanting to pet my hair again. Yay!
Tue Sep 22 12:57:00 BST 2015 by
DISCLAIMER: I HAVE NEVER WRITTEN A REVIEW UNTIL NOW...I found this shampoo and conditioner while shopping in a store near my home. The bottles caught my eye and after reading reviews about them I decided to take a chance and buy! My hair is color treated (blonde; foiled every 10 weeks) and fine/straight. I have faithfully used Kevin Murphy Angel Shampoo and Rinse for quite some time after my hairstylist told me I couldn't afford NOT to use Kevin Murphy on my color treated hair after spending so much to have it foiled! But, Kevin Murphy products (although great, hands down) are super expensive. And let's face it, I want my hair to look nice, but I also have bills to pay! That said, I was open to trying Theorie. After ONE wash, I was over the moon. My hair was clean, full of body, shiny and soft to the touch in a weightless way. And the smell is beautiful.... I LOVE this product. Cannot say enough. It may even be BETTER than Kevin Murphy (and that's saying a lot). What a find! HIGHLY recommend.
Mon Sep 21 18:17:00 BST 2015 by
The scent of this shampoo was to die for so I promptly bought a bottle. After using it on my very long highlighted blonde hair, my hair was soft and more manageable. So I went back for the conditioner and the two together are amazing! I typically use Bumble and Bumble Creme de Coco ($$$) and Morocan Hair Oil but I haven't used either for two weeks and my hair is so soft and shiny. Love!!
Tue Dec 09 13:35:00 GMT 2014 by
(Background: I have long hair that I highlight every 4-6 weeks, wash about every 2-3 days, roots get greasy fast, and even though I don't heat style often it's still very dry especially at the ends). This shampoo/conditioner combo was recommended by a friend of mine and after one use I don't think I'll ever use another shampoo! After one wash, my hair was so soft and shiny. The next day I decided to even use my flat iron since I was loving the results and couldn't be happier. Smooth and frizz free! I can't wait to see what this can do for me after continued use! Also, can't beat the price through Folica.com, much cheaper than buying straight from Theorie.
Fri Nov 28 19:34:00 GMT 2014 by
First of all I'd like to start by telling you what an amazing product you've produced. I accidentally found the Helichrysum Shampoo & Conditioner at my local salon. My 28-30" of gorgeous hair was destroyed19 months ago by a salon owner. Too high of developer was used for high-lights & the toner (who knew). Since then I've spent a thousands on treatments & other brands that are supposedly the best there is available on the market. I lost probably 50% of my hairs thickness due to breakage & 12"+ in length. Nothing would get rid of the dryness & brittleness until I found Helichrysum. Before finding your product I'd recently been using extremely expensive Kerastase shots. The thing is the Kerastase shots were somewhat helping but not of any real significance. But it immediately worked 100 times better in conjunction w) Helichrysum. It could have been the Helichrysum alone that produced the results. Now I use the Shampoo & Conditioner w) out any other treatment. My hair is now better than before the devastating damage it endured. My husband who has ethnic curly hair tried it in the shower, although he wasn't allowed to touch it. He said my hair smelled so good & I raved so much he had to try it. I'm so glad he did. He went to all the salons in NC near Charlotte he could find & spent $400 purchasing all that were available. Believe me that says it all. He's never shown an interest in anything "beauty" related, has little time to spare due to work & is quite the miser. His hair is low cut but now in soft baby curls, it's truly amazing. Now, I'm obsessed with trying the Helichrysum Medium Holding Spray. Please, tell me where I may get a hold of it. Also, in about a year or so we'll need more Helichrysum Shampoo & Conditioner. It would be nice to have a steady place to find it rather than raiding all the stores in the state searching week after week after month after month. That's what I had done since late Summer trying to find more. It's not on Folica.com or I would just order it here!
Mon Nov 24 10:13:00 GMT 2014 by
I stumbled across this shampoo and conditioner at a dress-for-less store that shall remain nameless, and I never plan to be without this shampoo and conditioner. The hair oil and mask are also amazing. It makes incredibly damaged, color treated hair, feel like silk. I've never used anything that comes close to it for making my dry, over-processed hair actually look and feel like healthy hair again.
Wed Jul 09 17:04:00 BST 2014 by
My hair tends to be thick, coarse and dry due to frequent coloring (for gray) and use of a straight iron. After using this shampoo and conditioner and mask for three months, I started to notice such a difference. Even my hair stylist started asking me what I was using because the condition of my hair had improved so much!
Sat Apr 12 09:58:00 BST 2014 by
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