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Catering specifically for severely damaged hair, the Theorie Argan Oil Ultimate Reform Shampoo delivers intense moisture and hydration to restore sleek, healthy-looking locks.
Synergising a deeply nourishing blend of Frankincense, Grapeseed and Moroccan Argan Oils, the lightweight formula gently eliminates impurities, whilst repairing and restructuring hair from root to tip. Hair is clean, smooth and revitalised with enhanced shine and improved manageability.
Apply liberally to wet hair. Lather, then rinse.
Water (Aqua), Coco-Glucoside, Sodium Laureth Sulfate, Coco-Betaine, Peg-7 Glyceryl Cocoate, Polyquaternium-10, Argania Spinosa Kernel Oil, Salvia (Sage) Officinalis Oil, Keratin, Vitis Vinifera (Grape) Seed Oil, Boswellia Carterii Oil, Octyl Methoxycinnamate, Phenoxyethanol, Hydroxypropyl Guar, Fragrance (Parfum).
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
I love this shampoo! It leaves my hair feeling so clean! It also smells amazing! It's become one of my favorite products!
Fri Feb 10 09:39:00 GMT 2017 by
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Love Theorie products. The shampoo feels silky and the conditioner leaves my hair tangle-free, soft and shiny.
Sun Sep 25 10:14:00 BST 2016 by
My hair looks and feels amazing. Thanks for the amazing product!!!!
Tue Sep 20 14:46:00 BST 2016 by
This shampoo is excellent for my hair. It doesn't feel weighed down, just light, clean and refreshed. I've also noticed that it adds shine to my long hair. Love how silky my hair feels after! A little goes a long way. Before using this shampoo, I would have a few frizzy stray hairs that would not smooth down. Not so much anymore! Plus I love the fragrance!
Fri Jul 15 02:48:00 BST 2016 by
After using it my hair is super clean, smells amazing (more crisp clean than floral, if that makes sense) and super soft when it dries. a must have!!
Thu May 19 21:33:00 BST 2016 by
I'm surprised there arent more reviews on this! First off, the smell alone is enough to get me to want to use it, it smells amazing and reminds me of the white tea line from the Westin hotel. Once you actually use it you realize there is so much more to it then smell alone. The shampoo rinses almost like a conditioner, and your hair is already left feeling soft, hydrated and smooth, and that to me says a lot! I dont have thick hair, but i do have a LOT of fine hair thats easily tangled during washing, and is always on the drier side...This addresses both of those things and then some. The conditioner is almost an added bonus and works and smells just as great! Then you add in SULFATE FREE and forget it, its a done deal for me and I definitely see myself keeping this in constant rotation.
Wed Mar 30 12:04:00 BST 2016 by
I used to have a rotation of shampoos I would use but after using this for a few weeks I can't bring myself to use the other products. The Theorie shampoo is leaps and bounds better than the rest of what I was using and quite frankly, it's slightly cheaper too. The fragrance is wonderful and the results speak for themselves. This isn't just another shampoo, it's a godsend!
Wed Mar 30 11:14:00 BST 2016 by
Theories Argan Shampoo is amazing. It gets my hair super clean with out leaving it heavy and oily, like most of the argan oil shampoos I have used in the past. Pretty much any Theorie product can do you no wrong.
Tue Mar 29 11:57:00 BST 2016 by
First off, the ingredients are amazing. No harsh chemicals is a great quality. The whole Argan line smells amazing & works wonders. This shampoo had a very rich lather & didn't strip my hair at all, it really helped moisturize my hair. It didn't tangle my hair like other shampoos usually do & I was actually able to run my fingers through my hair after I rinsed it out which is usually never possible. It cleaned my hair wonderfully without leaving it feeling dry. I would recommend this shampoo to anyone.
Fri Oct 10 22:42:00 BST 2014 by
I found this product at Home Goods and, like any good product junkie would, I purchased it. It smells like Elizabeth Arden Green Tea....wonderful. The shampoo is a creamy cleaner that lathers, but doesn't leave hair feeling rough or stripped. The condition is an amazing detangler. I covered my hair with plastic and left it on for 30 minutes. I finger detangled and rinsed. My curls were moisture drenched and soft. The price at Home Goods was $14.99 for the large bottle, but you can't always find what you're looking for at HG, so I'd be glad to purchase at Folica once the Home Goods stores stop carrying it. I love this product line. The fragrance is amazing and it's very moisturizing.
Sun Oct 05 03:26:00 BST 2014 by
On a recent trip to visit my sister I tried this shampoo at the Gym in Miami. They had Theorie hair dryers and flat irons as well as Theorie shampoo, conditioner, and styling products to use free of charge. And Surprise, It wasn't the usual spa smelling, over promising products that you usually see trying to get promoted in these fancy pants salons. These were the real deal, professional products that worked well. I loved the shampoo and conditioner immediately fell in love with the fragrance and how my hair felt afterwards. After going on line I found them on folica and realized they were a lot less than expected. I have been using my Theorie products for about 7 weeks now and couldn't imagine using anything else at this point. I do want to try the Grapefruit just to see how it compares to the Argan but I'm pretty addicted to my Theorie.
Wed Aug 13 15:21:00 BST 2014 by
Theorie has really got something here. It's the first shampoo and conditioner that does exactly what it claims! Even my scalp feels better. The shampoo is silky/creamy, it feels almost like a conditioner but it lathers up wonderfully. I highly recommend this product.
Tue Jul 29 10:54:00 BST 2014 by
Smells amazing, great results
Thu May 29 20:09:00 BST 2014 by
My hair is fine and was dry and frizzy. I used this shampoo on my hair and it felt so hydrated even the frizz was gone. It was an amazing feeling on my scalp too! I'm making this my primary shampoo. If you purchase this, You deffenitly won't be disappointed! I <3 Argan Oil! :)
Sat Apr 12 09:58:00 BST 2014 by
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