Theorie Argan Oil Ultimate Reform Concentrated Hair Serum

Super lightweight, controls frizz, smells great, and makes your hair soft and glowy! Love this product

I can always use extra moisture on my thick textured hair and this serum does the trick. It tames any frizz and adds a great finished feeling to my hair. I love this serum!

so far my daughter loves it. It does seem to make her hair much softer.

So far I've never been impressed with Serums. Usually they are too smelly, too heavy or just ineffective. After just a few weeks of using this product my hair has really come to life. I could tell from day one I loved it just because of the way it felt on my hair and helped with static and fly aways but the long term use has really proven to help (dare I say it) repair my hair? It looks so much better. I can't recommend this product enough. Try it, you will love it.

I was used to the SEDU product, this is way heavier- even in small amounts. I have medium length and texture of my hair is average; it is an ashy brown/blonde.

I love this oil. It is lightweight and makes your hair soft and takes away frizz. It has a pleasant scent . I just LOVE it!!

This is the best serum I've ever used. It goes on soo smoothly & leaves your hair looking shiny & healthy & feeling super soft. It reduces frizz a lot & it's so light it doesn't weigh down your hair at all, it's weightless. The scent lingers on your hair for days & it's a very nice, light, natural scent that people notice. I would recommend this to anyone with any hair type. It's the perfect hair serum.

This product is like liquid gold for my hair. My favorite thing is to add a few drops to my Theorie Argan Oil conditioner! This product has brought my hair back to life after a harsh summer.