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The Sedu Professional 1½" Flat Iron straightens, smooths, and tames frizzy hair for long-lasting results. The patented, ultra-smooth embedded ceramic plates with tourmaline technology, along with the ergonomic grip of this ultra lightweight iron, guarantee an unsurpassed straightening experience. The adjustable temperature control, ranging from 250ºF to 410ºF, delivers the optimal styling temperature for all hair types. Wider plates provide a large surface area, straightening medium to longer length hair in a fraction of the time.
Designed to keep hair healthy at maximum temperatures, the ultra smooth, ceramic plates evenly distribute heat to prevent hair damage and split ends, while tourmaline technology reduces static and eliminates frizz. The embedded plates align hair, providing a perfectly straight and sleek look, with ultimate softness and shine. Safe for use on all hair types and textures.
After pressing the power button, the indicator light will steadily illuminate red to indicate the flat iron is heating up. Allow the flat iron to heat up (approximately 30-60 seconds). The indicator light will flash between red and blue when the desired heat has been reached.
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
This is my HG flat iron. The best flat iron I have ever used. One pass and my hair is silky and frizz free. Love the high temp perfect to tame my 3c curly hair. Wish I had bought two, Sedu flat irons are getting harder and harder to find.
Sat Jan 13 07:21:32 GMT 2018 by
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I fell in love with this straightener in high school and it has been the only brand I have used since. After my latest flat iron broke, I found out that this website no longer ships this product to Canada. Super disappointed!
Sun Jul 23 21:20:16 BST 2017 by
I have been using this SEDU flat iron for the past 10 years - of course I had to buy around 3 of them and when the one I have wears away I will gladly buy SEDU again. This flat iron is a must have, I cannot imagine my life without it!!!
Mon Nov 28 09:41:00 GMT 2016 by
This is my 3 rd sedu flat iron. I love this particular iron. The first two came with a black Pouch and lasted about 2 yrs.. The third one came WITHOUT A POUCH . I am surprised since I would think they would continually improve it. Also, I noticed this last is not as hot as my Previous irons. Wondered if this was a defect
Thu Nov 10 11:33:00 GMT 2016 by
I love these flat irons, I've used Sedu for about 10 years and had no less than 5 flat irons from them. Every single one has stopped working within two years of purchase. I keep purchasing because they yield amazing results, just wish they weren't made to be disposable.
Thu Oct 20 21:50:00 BST 2016 by
My first time with a flatiron and i love it ! Glad i followed the suggestion given to buy the 1 1/2 " iron. Would highly recommend it and the discount was awesome. Thank
Mon Jul 04 20:34:00 BST 2016 by
Bought since 2009. it still works like it is brain new. Love this product and love this brand. Very satisfied customer...
Tue Jun 28 10:32:00 BST 2016 by
So I just bought a new sedu flat iron today and i came across to this one . I own this specific flat iron for 5 years and it was $130 back when i bought it . So knowing its only $75 now is crazy . All i can say is this flat iron is my best friend . It was perfect for me , It was a great investment i love it . I gave it to my mom and she really like it. She have a thick kinky hair and she can't believe how hair turn out after she used this .
I love this straightener; this is my 3rd only because I was able to get it at such a good price; I now have one for home and work! I love that they brought back the swivel cord but not sure how I feel about the push on/off button just yet. I've never had a straightener before this one that can tame my long thick wavy hair. Love it!
Mon Jun 27 17:23:00 BST 2016 by
I had this iron for about 13 years before it died. I bought a cheaper replacement but I soon learned that nothing compares to the Sedu. After finding a sale on Folica I ordered another one. The difference between this one and an iron you can find in your local drugstore is obvious. This iron is lighter and I don't feel like I have to press hard to get my hair straight. I have very thick frizzy hair so using an iron is a must for me in order for my hair to look presentable and not a poofy mess. I am very happy with the Sedu.
Fri Jun 03 16:22:00 BST 2016 by
I'm obsessed with sedu products and I'm so excited that this time I'm getting a new hair iron from them it has the auto shut off. I leave mine on by accident all the time. I also love that it lasted me 5 years after I dropped it on the floor, more times than recommended.
Thu Jun 02 07:23:00 BST 2016 by
First off! The flat iron came SOO quickly!! And Folica was nice enough to automatically apply a discount to my order! Score. I have naturally thin but curly hair so it's a little damaged. Plus living in San Diego, all this dang sunshine! :) But really, this flat iron was quick to heat up and one pass down my section, it was silky and smooth. HIGH FIVE SEDU!
Thu May 26 16:26:00 BST 2016 by
My husband purchased the Sedu special edition flat iron for me for mother's day a year ago. It was so pretty I didn't take it out of the box for a week. When I first used it, I fell in love with it. I recommend it to others a;l the time. I have very manageable hair and it takes me no time to go from natural to straight with this iron. It leaves my hair with silky and with shine. My only complaint is that the power started to short. I am low maintenance, therefore I use my iron maybe twice a month, So when it started to short and cut off I was surprised disappointed. I hope Folica is able to replace it and quickly.
Thu May 26 02:34:00 BST 2016 by
I purchased this flat iron in high school back in 2009 and then used it all through college. It lasted me for 6 years until it finally gave out. Then I purchased the new model less than a year ago, and it's already stopped working. It doesn't turn on anymore. I don't know what happened but I thought very highly of the Sedu brand in the past and this recent purchase was really disappointing...
Fri May 13 17:49:00 BST 2016 by
I like the size and the different temperature settings. It really gets my hair straight.
Wed May 04 20:31:00 BST 2016 by
Pleased with this product.
Tue May 03 22:03:00 BST 2016 by
I bought this iron in 9th grade and have never bought another. It's instantly hot. Does not damage my hair. Makes my hair smooth and soft. I have thick dark brown hair. They randomly stop working completely one day for no reason after like 2.5 years. Every time. But they don't fade out they work well up until that point.
Tue May 03 20:47:00 BST 2016 by
This is a great flat iron from sedu It makes my hair really silky and smooth and also really shiny went i use the folica heat shield thermal spray every time i fix it , I love that the results last me and my daughther a whole week went i fix her and my hair and also i save salon money since i have this tool in my house ..
Mon Apr 11 09:50:00 BST 2016 by
A friend suggested this flat iron to me 11.5years ago. I looked at the price and nearly fell over (I've learned the whole you get what you pay for thing since.) Here I am all these years later still in love with it, and with it STILL working just as the day I bought it! It's not only survived my hair, but usage on three daughters I've had since. My hair never feels brittle or dry after using it. You will not regret this purchase!
Thu Apr 07 11:15:00 BST 2016 by
I love this flat iron for out think natural curl. However it only lasts about 18 months with daily use bit well worth the money!
Mon Mar 28 21:47:00 BST 2016 by
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