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One of this year's most exciting collaborations comes in the form of pop sensation Rita Ora's collection with one of the UK's best loved brands, Rimmel.
This Colour Rush Balm, in the shade Viva Violet, boasts the popular jumbo pencil format and is a beautifully pigmented, berry-toned purple option that is both comfortable and moisturising on the lips. Also featuring a light vanilla scent that isn't too overpowering, this lip crayon is perfect for channeling Rita's sultry side and adding a pop of sexy colour to your look. - E.D
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