A Real Hair Care Philosophy

About the Brand

Patrick Alès, one of Paris' legendary hair stylists, and his efforts to create a range of highly concentrated plant-based solutions that would safely and effectively reveal beautiful, healthy hair. Interested in nature, he decided to study the power of plants, their history of use in traditional medicine and the role they might play to bring out your hair's natural beauty.

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PHYTO Does Not Follow Trends But Creates Them

At a time of change when lines are fading and references become rare, PHYTO appears as a safe and attractive brand that proves every day that there can still be meaning in innovation and beauty.as the first brand to reveal the power of plants to enhance the beauty of hair, PHYTO relies on two exceptional skills: a scientific approach of plants and the hairdresser's art to enhance hair.

PHYTO SPECIFIC - Specific Hair, Specific Care

PHYTO

The term Phytocosmetics refers to a type of cosmetology that uses plants in its ingredients. It makes sense, then, that PHYTO uses high concentrations of plant extracts in their formulas resulting in products that are 95% natural. The brand's team of doctors, botanists, biochemists, and pharmacologists allows them to provide high-quality products that deliver botanicals' benefits.

PHYTO was founded by Parisian hairdresser Patrick Alès. Back in the 1950s, when Alès became aware of the highly chemical ingredients that hairdressers and clientele were using, this was when the beginnings of PHYTO emerged. Patrick Alès studied plants and their powerful properties, and in 1965 he introduced PHYTO to the world in his salon on the Champs Élysées, which has seen clients such as Brigitte Bardot and Jackie Kennedy.

Fifty years later, the brand is still thriving, especially in the US, and is more relevant than ever as plant-powered products increasingly appear on the market. In PHYTO's cosmetic range, you will find shampoos, creams, serums, and anti-grey treatments, as well as dietary supplements to treat the hair from within. PHYTO was ahead of its time, and the products we see today are perfect for the contemporary consumer. You can browse the range at LOOKFANTASTIC today, an official stocklist of PHYTO in the US.