Hold on to that salon-fresh feeling for longer with Joico Color Endure Shampoo (300ml). The gentle shampoo effectively removes excess oil and dirt from your locks, protecting color vibrancy and making it last for up to 33% longer.

After 18 washes, 86% of your hair color will be preserved, with improved strength, softness, shine and manageability. Particulaly ideal for red hair colors, it maintains 88% of color between treatments. Your hair will be kept looking radiant and fresh, with reduced tonal change, so you can put off that visit to the salon.

Directions for use:

• Apply to wet hair and massage into a lather.
• Rinse thoroughly and follow with conditioner.