The L.O.V PERFECTitude collection is line of products designed to enhance the look and texture of various skin tones and complexions. Ranging from under eye treatments to our bestselling Hyaluronic Serum Primer, has everything you need to prep and prime your face to perfection.
The L.O.V Palettes each contain the perfect mix of 35 highly pigmented, complementary eyeshadows in matte, shimmer, and high shine finishes, allowing you to create unique and versatile look, from trendy to functional, day to night
The story of L.O.V Cosmetics began when they asked themselves “why do we as women take care of everyone around us instead of taking care of ourselves first?” L.O.V believes that every woman is beautiful, strong and has the right to put herself first. L.O.V creates beauty products of uncompromising quality, designed to capture the spirit of confident women who unapologetically and authentically put themselves first. At our core, we believe beauty to be an expression of this self-L.O.V.