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Nurture and care for your skin from head to toe with a little help from Aveeno. With over 70 years' experience, Aveeno create products with a careful balance of natural ingredients and next-generation science for products that renew your skin with visible results.

It all began in 1945 when two American brothers, Sidney and Albert Musher, began researching the skin benefits of oat. Oat is an ingredient that has been used since ancient times to care for the skin, but they were intrigued to see if they could bring it up-to-date by combining it with modern technologies. Their work was quickly picked up by the renowned Mayo Clinic and Aveeno was born. To this day, Aveeno partner with top scientists to research natural ingredients and how they can be used to treat the skin. Thanks to their commitment to research and discovery, Aveeno are one of the most-loved body and hair care brands.

Still to this day, oat is a key ingredient across the Aveeno range. To ensure the highest quality and best results, the Aveeno oat is grown in ideal conditions and harvested in an eco-friendly manner. It is then activated without unnecessary chemicals and heat to maintain its potency and purity. Nature is at the heart of everything Aveeno do, but how do they combine this with their scientific approach? Every formula is carefully balanced, rigorously tested and must pass their strict five step safety policy to ensure that each product not only leaves skin soft but also looking and feeling healthier.

Over the years, Aveeno have grown their range of oat-based formulas to include body products, hair care and even products suitable to the ultra-sensitive skin of your little ones. From cleansing to moisturizing, Aveeno have a complete collection of kind to skin formulas that suit all ages and all skin types.

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