There a lot of buzz about clean skincare, makeup and more, but what is ‘clean’? And why would you want it?
What is Clean Beauty?
At LOOKFANTASTIC, we always advocate for transparency. ‘Clean’ in the cosmetics industry can mean multiple different things, but the consensus is that it should describe beauty and personal care products that are made with the safest possible ingredients and have the lowest possible environmental impacts that the market can offer today.
With growing visibility on how what we consume, be it foods, clothes and yes, even cosmetics, having significant effects on our planet and our bodies, studies show that 93% of women having a preference to buy products marketed as clean, and two-thirds of female shoppers want greater transparency about what the clean label actually means.
About the Clean Hero Edit
For us here at LOOKFANTASTIC, clean means ingredients that aren’t harmful to consumers that are mindful of their skincare routine, including expecting mothers, those with sensitive skin, people who care about ingredient transparency and those who want to support brands that have ethical manufacturing and production practices.
That's why our limited edition Clean Hero Edit is a great introduction to clean beauty. Filled with clean beauty brands you know, and some that are new, this $150 value box can be yours for just $40! Loved by reviewers such as My Subscription Addiction and beauty editors alike, you can grab your Clean Hero Edit here at lookfantastic.com! See a few of the featured products below!